This startup provides a marketing intelligence and consumer loyalty platform that offers real-time cash-based incentives to users for engaging with brands. The platform helps businesses build loyalty, drive engagement, and inform decision-making by leveraging these in-the-moment consumer touchpoints.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to gather real-time consumer insights and build lasting loyalty due to the limitations of traditional survey methods and the difficulty in incentivizing immediate engagement. Existing approaches often lack the ability to capture in-the-moment feedback and personalize incentives based on individual consumer behavior and location.
Solution
Cheddah provides a marketing intelligence and consumer loyalty platform that delivers real-time, cash-based incentives to users in exchange for immediate engagement with brands. By leveraging mobile and location-aware technology, Cheddah creates ongoing digital conversations with consumers through bite-sized surveys triggered at relevant times and locations. The platform integrates with existing brand tech stacks to enable real-time fulfillment of cash incentives, rewards store redemptions, and partnerships with local businesses. Cheddah stitches together survey responses and online/offline brand engagement data to personalize future survey questions and contextualized incentives on a user-by-user basis.
Target Audience
Cheddah targets brands seeking to enhance consumer loyalty, drive engagement, and gain real-time marketing intelligence through incentivized mobile surveys.
Features
- Location-aware mobile surveys for capturing real-time consumer feedback
- Real-time cash-based incentives delivered directly to users upon survey completion
- Integration with existing brand tech stacks for seamless incentive fulfillment
- Personalized survey questions and incentives based on prior responses and engagement data
- Algorithmically driven survey delivery based on user behavior and location
- Aggregated, anonymized survey data shared with brand partners for marketing intelligence