Checko has developed a unique anti-counterfeiting technology that combines randomly generated 3D features with a 2D cryptographic code, creating labels that are physically unclonable and easily authenticated via a smartphone app. This solution addresses the pervasive issue of counterfeit products, enabling consumers to verify authenticity and protecting brands from revenue loss and damage to their reputation.
Funding
Funding not disclosed
Founders
Product
Problem
Counterfeit products lead to revenue loss for brands, erode consumer trust, and can be difficult to detect with traditional anti-counterfeiting measures, such as 2D codes that are easily copied. Consumers lack reliable mechanisms to verify the authenticity of products, and brands struggle to pinpoint the real-time location of counterfeit goods in the supply chain.
Solution
Checko provides an anti-counterfeiting solution that combines randomly generated 3D features with a 2D cryptographic code to create physically unclonable labels. These labels can be easily authenticated using a smartphone app, enabling consumers to verify product authenticity and helping brands protect themselves from counterfeiting. The 3D nature of the labels makes them difficult to copy, and the smartphone app uses image processing and AI to detect forgeries. The solution can be applied to existing product labels with minimal design and operational changes.
Target Audience
The primary target audience includes brands in industries such as lubricants, agriculture, FMCG, and automotive components that are affected by counterfeiting, as well as consumers who want to verify the authenticity of the products they purchase.
Features
- Labels are created using a patented technology that generates unique, physically unclonable 3D features intertwined with a 2D cryptographic code.
- Authentication is performed via a smartphone app using image processing and AI to detect the 3D nature of the label and identify forgeries.
- Proprietary inks are used in printing for quick visual authentication.
- Labels can be printed on various materials, including paper, laminates, and plastics, using roll-to-roll printing machines.
- The solution can be integrated into existing product labels with minimal changes to design, operations, and logistics.
- The platform offers data analytics, including geolocation, customer information, buying habits, and sales data.
- The technology can be used to supply additional product information, warranty registration, and customer loyalty programs after product scan.
- Augmented reality features can be enabled for personalized customer-brand interaction.