Charm
Charm is a rewards platform that connects coffee lovers with local cafés, letting users discover new spots and earn free coffee on each visit. Customers browse participating cafés on the app, pay instantly by scanning a Magic 8 Ball-style QR code, and receive a complimentary drink that can be redeemed at any listed venue. Cafés join the network at no cost, keep 100% of their sales, and benefit from automatic bank payouts without transaction fees.
- Marketing Technology
- Retail Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Coffee drinkers often stick to the same cafés out of habit, and independent shops struggle to build lasting customer loyalty in a market dominated by large chains and generic loyalty apps. Existing rewards programs are fragmented, charge merchants fees, or fail to create a compelling reason for customers to explore new local spots.
Solution
Charm is a rewards platform that turns every coffee purchase into progress toward a free drink, redeemable at any participating café. Customers use the app to discover nearby cafés, pay by scanning a distinctive Magic 8 Ball-style QR code at the counter, and automatically earn rewards with each visit. For cafés, Charm provides a frictionless way to attract and retain customers: there are no transaction fees, no subscriptions, and no long-term commitments. Merchants keep 100% of their sales revenue, receive instant payment confirmations with no chargebacks, and get automatic bank payouts. The platform is designed to drive repeat visits by making every purchase count toward a reward that can be enjoyed at any café in the network.
Target Audience
Primary users are coffee drinkers who want to discover and frequent local independent cafés, and the cafés themselves that seek a low-cost, effective way to build customer loyalty and drive repeat business.
Features
- Magic 8 Ball-style QR code for instant, contactless payment at the point of sale
- City-wide café discovery map that helps users find new participating locations
- Universal reward system: a free coffee earned at one café can be redeemed at any other Charm partner
- Zero transaction fees, zero subscription costs, and no long-term contracts for cafés
- Instant payment confirmation with no chargebacks and automatic bank payouts for merchants
- No-cost onboarding for cafés, with Charm covering the cost of customer rewards