Chari is a free mobile‑first B2B platform for small Moroccan retailers that lets them browse a wide catalog of fast‑moving consumer goods, place orders with a few taps, and receive free delivery within a few hours. The app also integrates payment processing, micro‑insurance and other financial services under a central‑bank licence, consolidating ordering, logistics and finance into a single digital channel for faster procurement and better cash‑flow management.
Funding
$7.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Small retailers in Morocco often rely on fragmented supply chains, requiring multiple visits to wholesalers, dealing with unpredictable delivery times, and lacking convenient access to financial services such as payments and micro‑insurance. These inefficiencies increase inventory costs and limit the ability to serve end customers promptly.
Solution
Chari offers a free, mobile‑first B2B platform that lets local merchants browse a catalog of fast‑moving consumer goods, place orders with a few taps, and receive free delivery within a few hours. The app integrates payment processing, micro‑insurance and other financial services under a licence from the Moroccan central bank, enabling merchants to settle transactions and manage risk directly from the platform. By consolidating ordering, logistics and finance into a single digital channel, Chari reduces the time and effort retailers spend on procurement and improves cash‑flow management.
Target Audience
Chari serves small and medium‑size neighborhood retailers, kiosks and convenience stores across Morocco that need a reliable, digital supply‑chain and financial services partner.
Features
- Wide catalog of FMCG products with competitive pricing accessible through an intuitive Android/iOS app
- Real‑time order placement and tracking with guaranteed free delivery in a few hours
- Integrated payment gateway and micro‑insurance options for seamless financial transactions
- Direct in‑app communication tools connecting merchants with Chari support and promotions
- Central‑bank‑licensed payment infrastructure ensuring regulatory compliance and security
- Data‑driven pricing and promotion engine that surfaces special offers to merchants