Chari operates a B2B mobile application serving retailers in Francophone Africa for ordering Fast-Moving Consumer Goods (FMCG). The platform provides competitive pricing, a wide product catalog, and rapid, free delivery directly to local shops. Additionally, Chari integrates financial services, including payment processing and micro-insurance, directly through the application.
Funding
$9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+5Founders
Product
Problem
Small businesses, particularly retailers in emerging markets, face challenges in efficiently procuring fast-moving consumer goods (FMCG) and accessing essential financial services. This often leads to suboptimal inventory management, higher operational costs, and limited financial flexibility, hindering their growth and stability.
Solution
Chari operates a mobile-first platform designed to streamline the procurement process for small businesses by offering a wide selection of FMCG products with competitive pricing and complimentary delivery. Leveraging a payment institution license, the platform integrates financial services, including payments and micro-insurance, directly into the user experience. This digital channel provides retailers with a single point of access for both their inventory needs and financial management, enhancing operational efficiency and financial inclusion.
Target Audience
The primary target audience consists of small business owners and retailers, particularly those operating in the FMCG sector within emerging markets.
Features
- Mobile application for B2B ordering of FMCG products.
- Free, rapid delivery of goods within hours of order placement.
- Integrated financial services, including payment processing and micro-insurance.
- Access to a catalog of over 1,200 products.
- Direct communication channel with merchants for support and promotions.
- User-friendly interface designed for ease of use by small business owners.