About Chari

Chari provides a mobile-first platform for small retailers to procure fast-moving consumer goods (FMCG) with competitive pricing and free delivery. The platform also integrates financial services, including payments and micro-insurance, to enhance operational efficiency and financial inclusion for small businesses.

<problem> Small businesses, particularly retailers in emerging markets, face challenges in efficiently procuring fast-moving consumer goods (FMCG) and accessing essential financial services. This often leads to suboptimal inventory management, higher operational costs, and limited financial flexibility, hindering their growth and stability. </problem> <solution> Chari operates a mobile-first platform designed to streamline the procurement process for small businesses by offering a wide selection of FMCG products with competitive pricing and complimentary delivery. Leveraging a payment institution license, the platform integrates financial services, including payments and micro-insurance, directly into the user experience. This digital channel provides retailers with a single point of access for both their inventory needs and financial management, enhancing operational efficiency and financial inclusion. </solution> <features> - Mobile application for B2B ordering of FMCG products. - Free, rapid delivery of goods within hours of order placement. - Integrated financial services, including payment processing and micro-insurance. - Access to a catalog of over 1,200 products. - Direct communication channel with merchants for support and promotions. - User-friendly interface designed for ease of use by small business owners. </features> <target_audience> The primary target audience consists of small business owners and retailers, particularly those operating in the FMCG sector within emerging markets. </target_audience> <revenue_model> Revenue is generated through the sale of FMCG products and fees associated with the integrated financial services offered on the platform. </revenue_model>

What does Chari do?

Where is Chari located?

Chari is based in Bouskoura, Morocco.

When was Chari founded?

Chari was founded in 2021.

Location

Bouskoura, Morocco

Founded

2021

Employees

73 employees

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Chari

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Executive Summary

chari.com 10K+

Founded 2021 – Bouskoura, Morocco

Funding

No funding information available.

Team (50+)

No team information available.

Company Description

Problem

Small businesses, particularly retailers in emerging markets, face challenges in efficiently procuring fast-moving consumer goods (FMCG) and accessing essential financial services. This often leads to suboptimal inventory management, higher operational costs, and limited financial flexibility, hindering their growth and stability.

Solution

Chari operates a mobile-first platform designed to streamline the procurement process for small businesses by offering a wide selection of FMCG products with competitive pricing and complimentary delivery. Leveraging a payment institution license, the platform integrates financial services, including payments and micro-insurance, directly into the user experience. This digital channel provides retailers with a single point of access for both their inventory needs and financial management, enhancing operational efficiency and financial inclusion.

Features

Mobile application for B2B ordering of FMCG products.

Free, rapid delivery of goods within hours of order placement.

Integrated financial services, including payment processing and micro-insurance.

Access to a catalog of over 1,200 products.

Direct communication channel with merchants for support and promotions.

User-friendly interface designed for ease of use by small business owners.

Target Audience

The primary target audience consists of small business owners and retailers, particularly those operating in the FMCG sector within emerging markets.

Revenue Model

Revenue is generated through the sale of FMCG products and fees associated with the integrated financial services offered on the platform.