Channelplay Middle East provides outsourced retail execution and technology solutions for FMCG, beauty, and consumer goods brands across the UAE and Saudi Arabia. The company combines field teams—covering sales promoters, merchandisers, and auditors—with its proprietary 1Channel platform that delivers real-time visibility, AI-powered planogram checks, and compliance tracking. With over 60,000 stores covered and 150+ brands supported, Channelplay reports a 25-35% sales uplift for clients.
Funding
Funding not disclosed
Founders
Product
Problem
Brands investing in trade marketing across the GCC often struggle with limited visibility into in-store execution, inconsistent compliance, and difficulty scaling field operations across diverse retail channels. Without real-time data, companies cannot quickly identify underperforming stores or adjust merchandising strategies, leading to lost sales opportunities and wasted marketing spend.
Solution
Channelplay Middle East provides end-to-end retail execution services and technology that give brands control over their in-store presence. The company deploys outsourced sales teams, visual merchandisers, and retail auditors across the UAE and Saudi Arabia, while its proprietary 1Channel platform delivers live dashboards, attendance tracking, AI planogram checks, and actionable ROI insights. By combining local market expertise with tech-enabled field management, Channelplay ensures flawless retail compliance and measurable growth, with clients reporting a 25-35% increase in sales.
Target Audience
Primary customers are FMCG, beauty, cosmetics, consumer goods, and retail brands operating or entering the UAE and Saudi Arabia markets, including multinational corporations seeking outsourced retail execution and compliance oversight.
Features
- Full Channel-Tech Stack (1Channel) integrating Sales Force Automation, CRM, Channel & Influencer Loyalty, and Retail Execution Management into one platform
- AI-powered planogram compliance checks and real-time store-level dashboards for proactive field management
- Outsourced sales team deployment, including sales promoters, temp staffing, and merchandisers, with rapid mobilization in 48-72 hours
- Market entry services covering GCC entry strategy, retail launch and go-to-market execution, and distribution-as-a-service
- 100,000+ platform users, 4.4M+ store audits completed, and 12,000+ project employees supporting scalable operations