Provides a B2B performance marketing platform that uses AI-powered attribution and a proprietary Smart Pixel to identify and measure account engagement across all channels and vendors, including anonymous interactions. This enables marketers to optimize budget allocation, reduce inefficiencies, and directly link marketing activities to revenue outcomes with over 50% higher account identification accuracy than traditional ABM tools.
Funding
$4.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
B2B marketers struggle to accurately attribute revenue to specific marketing activities due to reliance on cookies and inability to track anonymous engagement, leading to wasted ad spend and inefficient budget allocation. Traditional ABM tools often lack the precision needed to identify accounts and measure engagement across all channels and vendors.
Solution
Channel99 offers a B2B performance marketing platform that leverages AI-powered attribution and a proprietary Smart Pixel to provide comprehensive account engagement measurement across all channels, including anonymous interactions. The platform identifies and measures account engagement, enabling marketers to optimize budget allocation and directly link marketing activities to revenue outcomes. Channel99's technology provides superior account identification, uncovers the source of "Direct" traffic, and offers predictive pipeline models. The platform delivers unbiased, comparative insights into marketing investments, allowing for informed decisions that optimize reach, engagement, and financial impact.
Target Audience
Channel99 is designed for B2B marketers, including CMOs, digital marketers, and marketing operations professionals, who are focused on driving growth through smarter investment decisions and proving the impact of marketing.
Features
- AI-powered attribution modeling to connect marketing activities to revenue.
- Smart Pixel technology for comprehensive B2B account identification and engagement tracking.
- View-through attribution to capture prospects' activity on and off a website.
- Industry benchmarking to compare performance against industry peers.
- Vendor and campaign scoring based on target account lists.
- Integrations with major marketing platforms and CRMs.
- Account-based analytics to analyze custom account segments.
- Ad verification to understand the financial efficiency of media partners.