Channable provides a cloud‑based platform that centralizes product feed creation and automates pay‑per‑click advertising for e‑commerce merchants. Users can import catalogs, map attributes to the requirements of over 2,000 marketplaces and ad networks, and launch optimized shopping and search campaigns from a single interface, while real‑time validation and rule‑based updates keep product data accurate.
Funding
$62M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Online retailers and brands often struggle to efficiently distribute product data across multiple marketplaces, comparison shopping engines, and advertising platforms, leading to time‑consuming manual uploads, data inconsistencies, and missed advertising opportunities.
Solution
Channable offers a cloud‑based platform that centralizes product feed management and automates pay‑per‑click (PPC) campaign creation. Users import product catalogs from their e‑commerce systems, map attributes to the specifications of each target channel, and generate optimized feeds with a single click. The platform also connects directly to advertising networks, allowing users to build, launch, and optimize shopping and search ads without leaving the interface. Real‑time monitoring and rule‑based updates keep product information accurate across all channels, reducing manual effort and improving ad performance.
Target Audience
Channable serves e‑commerce merchants, online retailers, and digital marketing agencies that need to syndicate product data and run large‑scale shopping ad campaigns across multiple channels.
Features
- Drag‑and‑drop feed builder with customizable attribute mapping for over 2,000 marketplaces and ad platforms
- Automated rule engine to transform, filter, and enrich product data based on channel requirements
- Integrated PPC management tools for Google Shopping, Microsoft Advertising, Facebook, and other networks
- Real‑time feed validation and error reporting to ensure compliance before publishing
- API and webhooks for seamless synchronization with ERP, PIM, and e‑commerce platforms
- Bulk editing and scheduling capabilities for large product catalogs