The startup offers a social fundraising platform that integrates donation collection into everyday transactions by rounding up purchases to the nearest dollar and directing the spare change to selected charities. This approach simplifies the fundraising process for companies, enabling them to engage customers in charitable giving without requiring additional effort.
Funding
$6.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many companies struggle to integrate charitable giving into their everyday transactions, missing opportunities to engage customers and enhance their social impact. Traditional fundraising methods often require significant effort and resources, making it difficult for businesses to consistently support charitable causes.
Solution
ChangeUp provides a social impact platform that seamlessly integrates donation collection into commerce, banking, and community platforms. Through API-first technology, ChangeUp enables micro-donations at checkout, product page donations, and "Supersize" giving options, allowing customers to contribute to causes they care about. The platform also offers "RoundUps for Savings" card features for banks, encouraging new accounts and increased card usage. ChangeUp's Donation Management System (DMS) provides access to over 1.5 million charities, customizable donation types, and editable donation components that blend into existing user interfaces. The platform is built on AWS ECS cloud architecture, ensuring scalability, security, and compliance for handling millions of donation transactions.
Target Audience
ChangeUp targets e-commerce businesses, banks, online communities, payment processors, and creator platforms seeking to integrate charitable giving into their existing systems and engage socially conscious customers.
Features
- Donate-at-checkout: Enables micro-donations at the point of sale.
- Product Page Donations: Allows customers to pledge a percentage of their purchase to a cause.
- Supersize Giving: Empowers customers to increase their donations beyond the round-up amount.
- RoundUps for Savings: Card feature for banks that inspires new accounts and increases deposits.
- Donation Management System (DMS): Provides access to over 1.5 million charities.
- Customizable donation types: RoundUps, percentage of purchase, or fixed amount donations.
- Editable donation components: Designed to inherit brand design styles.
- Salesforce Integration: Seamless deployment to Salesforce SFRA, PWA, or Site Genesis.
- Point of Sale (POS) Integration: Integrates donations into point-of-sale systems.
- API-first architecture: Facilitates easy integration with web-based platforms.
- AWS ECS cloud architecture: Ensures scalability, security, and compliance.
- Comprehensive reporting: 24/7 access to transaction-level data.
- Compliance: SOC 2 compliant for secure donation handling.