Change the Tie is a creative production partner that uses AI‑driven workflows to turn a single shoot into unlimited variations of angles, settings, and product shots, eliminating the need for reshoots. By delivering full‑scale video, product, lifestyle, and social content up to three weeks from brief, they cut production costs by 20–30% and enable rapid A/B testing across platforms. Their model lets brands generate dozens of adaptable assets from one day of filming.
Funding
Funding not disclosed
Founders
Product
Problem
Brands and performance agencies often face bottlenecks in video production, needing large volumes of varied creative assets for multiple platforms, SKUs, and rapid A/B testing. Traditional production requires additional shoots, recasting, and studio time, leading to high costs and slow turnaround.
Solution
Change the Tie offers an AI‑enhanced video production workflow that transforms a single shoot into an unlimited library of content variations. By applying industry‑leading AI to the original footage, the service can generate new camera angles, environments, product configurations, and messaging without any reshoots or extra studio bookings. The resulting assets retain brand‑level quality while reducing production costs by 20–30% and delivering sprint‑ready videos within three weeks from brief. This approach enables marketers to iterate quickly, test many creative permutations, and keep pace with performance‑driven media cycles.
Target Audience
Primary customers are brands and performance agencies that run always‑on paid media and require frequent, high‑volume creative updates across multiple platforms and product lines.
Features
- AI‑driven post‑production that creates new angles, settings, and product shots from one original shoot
- Unlimited generation of brand‑consistent variations without additional casting or studio time
- Cost reduction of 20–30% compared with traditional agency production models
- Fast turnaround: complete delivery of sprint‑ready assets in approximately three weeks
- Scalable output suitable for continuous paid‑media cycles, multi‑SKU campaigns, and extensive A/B testing