Chandla
Chandla is a Swedish live shopping channel where viewers join real-time video shows on mobile devices to interact with hosts, ask questions in chat, and purchase beauty, health, and home products directly on screen. The platform builds community through friendly hosts and recorded sessions for on-demand shopping, while also partnering with brands to run social media campaigns that culminate in live shopping events.
- Commerce & Shopping
- Software Only
- Media & Entertainment
- Retail Technology
Funding
Founders
Founder details are not available yet.
Product
Problem
Traditional e-commerce lacks the social interaction and real-time engagement of physical shopping, leaving customers without the ability to ask questions, see products demonstrated, or connect with other shoppers. This makes it difficult for consumers to make informed purchase decisions and reduces the sense of community and trust that comes from in-person retail experiences.
Solution
Chandla provides a live shopping platform where viewers can join real-time video shows, interact with hosts and other viewers through chat, and make purchases directly on screen. The platform creates a community-driven shopping experience by allowing users to become friends with live hosts, participate in conversations, and learn about products in an engaging, interactive format. Chandla focuses on beauty, health, and home merchandise, offering a curated selection of products during scheduled live broadcasts. The platform also records shows for later viewing, enabling users to shop at their convenience while maintaining the interactive feel of live commerce. Chandla's TV-like format helps strong brands build loyalty with their communities through interactive live sessions in mobile devices.
Target Audience
Primary customers are Swedish consumers interested in beauty, health, and home products who value interactive, social shopping experiences and want to discover products through live demonstrations and community engagement.
Features
- Live video shopping shows with real-time chat functionality for viewer-host interaction
- Mobile-optimized platform allowing users to participate in live sessions from anywhere
- Curated product catalog featuring beauty, health, and home merchandise
- Recorded live sessions available for on-demand viewing and shopping
- Direct in-video product purchasing with add-to-cart functionality
- Community features including the ability to become friends with live hosts and engage with other viewers
- Brand partnership program for companies with large communities to run social media campaigns ending in live shopping events