Chanalytics provides real-time analytics for brands and their retailer.com partners, enabling them to track sales performance, conversion rates, and shopper behavior across digital channels. This platform eliminates the uncertainty in marketing investments by delivering actionable insights that enhance collaboration and optimize sales strategies.
Funding
Funding not disclosed
Founders
Product
Problem
Brands lack real-time visibility into sales performance, conversion rates, and shopper behavior on retailer.com websites, hindering effective marketing investment and collaboration. The absence of trustworthy, granular data makes it difficult to optimize sales strategies and understand the impact of marketing activities on retailer.com performance.
Solution
Chanalytics provides brands with real-time analytics and insights into their performance on retailer.com sites, enabling data-driven decision-making and improved collaboration with retail partners. The platform tracks key metrics like sales, conversion rates, and path-to-purchase, offering a comprehensive view of shopper behavior. By providing actionable insights, Chanalytics empowers brands to optimize marketing investments, enhance sales strategies, and deepen relationships with retailers, ultimately driving growth and improving the shopper experience.
Target Audience
The primary target audience includes brands selling products through retailer.com websites, as well as shopper marketing teams and category marketing teams.
Features
- Real-time tracking of sales performance, conversion rates, and shopper behavior on retailer.com sites
- Full-funnel conversion rate analysis to identify areas for optimization
- Path-to-purchase analysis to understand how shoppers are discovering and purchasing products
- Brand vs. category benchmarking to assess performance relative to competitors
- Automated reporting to eliminate manual data collection and analysis
- Digital collaboration tools to facilitate real-time communication and strategy alignment between brands and retailers
- Integration with retailer.com platforms for seamless data access