Cezium Ads is a SaaS platform that automates first-party social advertising. The platform segments Salesforce Marketing Cloud audiences and activates them on Meta Ads and TikTok Ads, providing performance analysis.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers using Salesforce Marketing Cloud often struggle to efficiently leverage their first-party data for targeted advertising campaigns on social media platforms like Meta and TikTok. Manually creating and updating audiences across these platforms is time-consuming and can lead to inconsistencies, hindering campaign performance and ROI.
Solution
Cezium Ads is a SaaS platform designed to streamline social advertising for Salesforce Marketing Cloud users. It enables marketers to seamlessly segment audiences within Salesforce Marketing Cloud and activate them on Meta Ads and TikTok Ads. The platform offers a one-click connection to advertising accounts and employs a privacy-centric architecture with automatic default hashing to protect first-party data. By integrating social ads as a channel within Journey Builder, Cezium Ads allows for dynamic audience management based on customer behavior, optimizing media bidding through suppression audiences and facilitating retargeting and new customer acquisition.
Target Audience
The primary target audience includes marketing teams and digital advertising specialists who use Salesforce Marketing Cloud and want to improve the efficiency and effectiveness of their social media advertising campaigns on Meta and TikTok.
Features
- One-click connection to Meta Ads and TikTok Ads accounts
- Privacy Walls architecture with automatic default hashing for data security
- Audience segmentation using filtered Data Extensions within Salesforce Marketing Cloud
- Activation of Facebook, Instagram, and TikTok as channels in Journey Builder
- Media bidding optimization using suppression audiences
- Lead capture from TikTok Instant Forms
- Creation of Lookalike Audiences for Facebook, Instagram, and TikTok
- Daily automatic audience data updates