Yaza Society, operating as CertifyIt, utilizes Certified Reality technology to verify the authenticity of video content by ensuring it accurately reflects the time and location of the recorded events. This addresses the issue of misinformation and privacy concerns on the Internet by providing users with reliable evidence of what they see in CertifyIt videos.
Funding
Funding not disclosed
Founders
Product
Problem
The proliferation of manipulated and fabricated video content online makes it difficult to discern authentic footage from misinformation. This erodes trust in online media and raises concerns about the potential for malicious use of deceptive videos.
Solution
CertifyIt employs Certified Reality technology to verify the authenticity of video content by cryptographically linking it to the precise time and geographic location of its creation. This process ensures that the video accurately reflects the events as they occurred, providing viewers with verifiable proof of its integrity. By establishing a chain of custody from capture to consumption, CertifyIt aims to combat the spread of misinformation and restore trust in digital media.
Target Audience
CertifyIt targets media organizations, journalists, law enforcement agencies, and individuals seeking to verify the authenticity of video evidence.
Features
- Cryptographic timestamping of video content at the point of capture
- Geolocation verification to confirm the video's origin
- Tamper-evident technology to detect any alterations to the original footage
- Secure storage and distribution of certified videos