Certena offers an API‑first platform that consolidates identity verification, authentication, and consent management into a single integration point. It lets users create a reusable digital identity they control, while enterprises receive verified identity signals and real‑time consent status without storing personal data, helping them meet GDPR, CCPA and similar regulations.
Funding
Funding not disclosed
Founders
Product
Problem
Enterprises must navigate increasingly strict data‑privacy regulations while handling identity verification, authentication, and consent as separate, siloed processes. This fragmentation creates operational friction, higher compliance costs, and heightened legal and reputational risk from storing or mishandling sensitive personal information.
Solution
Certena provides a unified, agnostic platform that centralizes identity verification, user authentication, and consent management. By acting as a single layer between the user and the enterprise, it eliminates the need for companies to store personal data, reducing exposure to breaches and regulatory penalties. Users register a single digital identity, control which data they share, and can revoke access at any time, while enterprises access verified identity signals and consent status through standardized APIs. The platform embeds privacy compliance into the workflow, delivering frictionless authentication experiences that improve conversion and reduce abandonment. Real‑time alerts and transparent data‑usage dashboards keep both users and organizations informed and aligned with privacy laws.
Target Audience
Primary customers are legal, technology, and business teams within enterprises that need to manage user identity, authentication, and consent at scale while maintaining regulatory compliance.
Features
- Centralized verification, authentication, and consent engine with a single integration point
- User‑controlled digital identity that can be reused across multiple services without re‑verification
- Real‑time consent management dashboard allowing users to grant, modify, or revoke data permissions
- No storage of sensitive personal data on the enterprise side, minimizing compliance and security overhead
- Built‑in regulatory compliance checks (e.g., GDPR, CCPA) that enforce privacy by design
- API‑first architecture compatible with existing tech stacks and adaptable to various business models
- Automated document lifecycle updates that propagate changes across all connected services