Cerebrum provides an IoT tire management platform that uses Bluetooth TPMS sensors and a telematics gateway to collect pressure, temperature, tread depth, load and location data from any vehicle type. The data is streamed to a cloud service where real‑time dashboards, alerts and machine‑learning‑based predictive maintenance recommend optimal tire rotations, replacements and pressure adjustments. Open APIs enable integration with existing fleet telematics and third‑party systems.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Fleet operators lack continuous, vehicle‑agnostic visibility into tire pressure, temperature, tread depth, load and location, causing preventable safety incidents, unexpected downtime, and inefficient maintenance schedules.
Solution
Cerebrum delivers an IoT‑enabled tire management platform that combines Bluetooth TPMS sensors, a telematics gateway, and cloud‑based analytics to capture and transmit real‑time tire health data for any vehicle type. The sensors measure pressure, temperature, tread depth, load and other parameters, while the gateway aggregates data and pushes it to a secure cloud service. A web and mobile dashboard presents live alerts, historical trends, and asset location, enabling operators to address issues before they lead to failures. Predictive algorithms analyze millions of data points to recommend optimal tire rotations, replacements and pressure adjustments, reducing safety risks and vehicle downtime. The platform integrates with existing fleet telematics and third‑party systems via open APIs, allowing seamless incorporation into current workflows.
Target Audience
Primary customers are fleet operators across consumer, last‑mile, leasing, waste, municipal, medium/heavy‑duty, agricultural and mining sectors, as well as vehicle and tire manufacturers seeking OEM‑level tire monitoring integration.
Features
- Bluetooth‑enabled TPMS sensor suite measuring pressure, temperature, tread depth, load and vehicle‑level location
- Vehicle‑agnostic hardware design compatible with consumer, last‑mile, leasing, waste, municipal, medium/heavy‑duty, agricultural and mining fleets
- Telemetry gateway that aggregates sensor data and transmits it over cellular or Wi‑Fi to a cloud analytics platform
- Real‑time web and mobile dashboard with configurable alerts, trend visualizations and asset tracking
- Predictive maintenance engine leveraging machine‑learning on aggregated data to optimize tire rotation and replacement schedules
- Open RESTful API and pre‑built connectors for popular third‑party telematics and fleet management systems
- End‑to‑end encryption, role‑based access control and compliance‑ready data storage
- Plug‑and‑play installation with battery‑powered sensors designed for multi‑year service life