Celtra provides an enterprise‑grade creative performance system that uses GenAI to produce, activate, and optimize ads across more than 100 media platforms. The platform automates brand governance, scores creatives before launch, and offers real‑time insights that let campaigns adapt to pricing, inventory, and market changes, turning data from past campaigns into actionable creative strategy.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers and advertisers must create, launch, and optimize large volumes of digital ads across dozens of media channels, but traditional workflows are manual, fragmented, and lack real-time performance feedback, leading to inefficiencies and missed opportunities.
Solution
Celtra offers an end‑to‑end creative platform that unifies ad production, activation, and analytics within a single cloud‑based system. Enterprise‑grade generative AI creates ad assets that adhere to brand guidelines and are pre‑scored for performance before launch. Real‑time data feeds allow creatives to adapt automatically to changes in pricing, inventory, or market conditions across more than 100 media platforms. Integrated performance intelligence tracks which creative elements drive results, continuously informing AI models to improve future output. The platform supports both Creative Automation for large‑scale campaign execution and Creative Enablement for media owners, delivering scalable, data‑driven advertising workflows.
Target Audience
Primary customers are enterprise marketers, advertising agencies, and media platform operators that need to produce and manage high‑volume digital ad campaigns across multiple channels.
Features
- Generative AI engine that produces brand‑compliant ad creatives and scores them using performance intelligence
- Automated brand governance to enforce compliance at scale
- Real‑time live‑data creative adaptation to pricing, inventory, and market shifts
- Cloud‑native dashboard with analytics that identifies high‑impact creative elements and provides post‑launch insights
- Support for deployment across 100+ media channels via a unified activation layer
- Flexible licensing model covering Creative Automation and Creative Enablement with custom volume‑based pricing
- Enterprise‑grade support including dedicated onboarding, customer success, and 24/5 technical assistance