Ceel provides a real‑time engagement platform that continuously monitors AI‑generated content about pharmaceutical products, using a proprietary pharma‑specific taxonomy and the HEAL behavioral model to quantify alignment with a company’s brand messaging. The platform delivers modular analytics—such as claim proximity scores, perception gap identification, and stakeholder‑specific Q&A gaps—through an interactive dashboard with benchmarked performance and actionable strategic recommendations for pharma marketers.
Funding
Funding not disclosed
Founders
Product
Problem
Pharmaceutical companies struggle to understand how large language models (LLMs) and AI chatbots represent their products, clinical claims, and brand messaging, leading to gaps between intended communication and what patients or clinicians encounter online.
Solution
Ceel offers a real‑time engagement platform that continuously monitors AI‑generated content about pharmaceutical products across the web. By applying a proprietary pharma‑specific taxonomy and the HEAL behavioral model, the platform quantifies the alignment between a company’s brand book and AI output, identifies perception gaps, and highlights behavioral friction points for different stakeholder groups. Users can select modular analytics—such as the Narrative Market Fit engine for brand perception or the Patient Journey Optimizer for stakeholder‑specific Q&A gaps—to generate actionable insights and prioritize strategic adjustments. The system delivers benchmarked performance scores and recommended actions through an interactive dashboard, enabling pharma marketers to align messaging with the evolving AI ecosystem.
Target Audience
Primary customers are pharmaceutical brand managers, market access teams, and commercial strategy groups that need to monitor and align AI‑driven public perception of their products.
Features
- Continuous tracking of AI chatbot and LLM responses related to a company’s products, claims, and scientific data
- Proprietary pharma‑specific taxonomy and HEAL behavioral simulation model for contextual analysis
- Claim Proximity Score that measures the gap between internal brand messaging and AI‑generated content
- Modular Intelligence Suite allowing selection of Narrative Market Fit (perception engine) or Patient Journey Optimizer (behavioral friction analysis)
- Stakeholder segmentation (e.g., specialists, newly diagnosed patients) with customized Q&A gap identification
- Real‑time dashboard with benchmark comparisons, trend visualizations, and suggested strategic actions