The startup offers a climate management software platform that enables businesses to quantify their carbon emissions by converting financial data into carbon metrics. This tool provides a personalized carbon footprint calculator and detailed reporting, facilitating the decarbonization process for organizations.
Funding
$1.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many businesses struggle to accurately quantify the carbon emissions associated with their operations, particularly within complex supply chains like the marketing and advertising sectors. Existing methods often rely on estimations, leading to inaccurate carbon profiles and hindering effective decarbonization strategies. This lack of transparency makes it difficult for brands and agencies to make informed decisions and track progress toward net-zero goals.
Solution
Cedara offers a carbon intelligence platform designed to provide businesses with actionable data for measuring and reducing their environmental impact, specifically within the marketing supply chain. The platform integrates with existing business operations to create a digital carbon map, harmonizing data with the Global Media Sustainability Framework (GMSF) to ensure industry compliance. Cedara's solutions enable companies to measure Scope 1-3 GHG emissions, manage their supply chain emissions by onboarding vendors, identify reduction opportunities, and compensate for remaining emissions through verified decarbonization projects. By providing accurate carbon profiles and advanced analytics, Cedara empowers organizations to make data-driven decisions, optimize their media strategies, and demonstrate their commitment to sustainability.
Target Audience
Cedara primarily targets brands, agencies, and media suppliers within the marketing and advertising industries seeking to measure, reduce, and compensate for their carbon emissions.
Features
- Comprehensive carbon mapping of business operations, including media activities and supply chains
- Integration with the Global Media Sustainability Framework (GMSF) for industry compliance
- Automated computation of large datasets using recognized emissions factors and industry standards
- Supply chain management tools for onboarding media vendors and collecting emissions data
- Advanced analytics for monitoring emissions across various categories and channels
- Campaign optimization tools for reducing emissions and achieving net-zero targets
- Access to a marketplace of verified decarbonization projects for emissions compensation
- Real-time API for integrating campaign emissions data into existing platforms