Cattleguru operates an e-commerce platform that delivers quality cattle feed directly to dairy farmers' doorsteps, addressing the challenges of difficult access, adulterated products, and unfair pricing. The platform ensures transparent pricing and rigorous quality testing, enhancing farmers' purchasing experience while supporting their productivity and profitability.
Funding
$240K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Dairy farmers often struggle with accessing quality cattle feed due to logistical challenges, adulterated products, and unfair pricing practices in the market. The difficulty in transporting heavy feed bags, coupled with inconsistent quality, negatively impacts productivity and profitability.
Solution
Cattleguru provides an e-commerce platform that directly delivers quality-tested cattle feed to dairy farmers, addressing the challenges of access, quality, and pricing. The platform ensures transparent pricing for all stock-keeping units (SKUs) and implements a three-level quality testing process to guarantee product integrity. Farmers can conveniently order via call or WhatsApp and benefit from free doorstep delivery through a network of local Kirana partners, receiving orders on fixed weekdays. By offering reliable access to high-quality feed at fair prices, Cattleguru aims to enhance the purchasing experience and support the productivity of dairy farmers.
Target Audience
The primary target audience is dairy farmers seeking convenient access to quality cattle feed at fair prices.
Features
- E-commerce platform specializing in cattle feed
- Three-level quality testing process to ensure product quality
- Transparent pricing for all SKUs
- Free doorstep delivery through local Kirana partners
- Convenient ordering via call or WhatsApp
- Fixed weekdays for order delivery