The startup offers a content licensing platform that enables users to discover and license film, photography, and audio from a diverse range of creators, including artists and hobbyists. This platform streamlines the content curation process for agencies and brands, allowing them to efficiently acquire story-driven media to enhance their marketing efforts.
Funding
$32.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
RLFounders
Product
Problem
Brands and agencies often struggle to efficiently source and license authentic content, such as user-generated content (UGC), for marketing campaigns. The process of finding, clearing rights, and securing usage permissions across various online platforms can be time-consuming and legally complex. This can delay campaign launches and increase production costs.
Solution
Catch+Release offers a content licensing platform that streamlines the discovery, curation, and licensing of film, photography, and audio from a diverse creator community and various online sources. The platform uses AI-powered search to enable users to quickly find high-quality content across platforms like TikTok, YouTube, and Instagram. It provides tools for creating projects, storyboards, and collections to facilitate team collaboration and campaign visualization. Catch+Release automates the rights clearance process and offers flexible licensing options, ensuring brands and agencies can legally use content in their marketing efforts while compensating creators fairly.
Target Audience
The primary target audience includes brands and marketing agencies seeking to efficiently source and license authentic content for their marketing campaigns.
Features
- AI-powered search functionality to discover relevant content across multiple online platforms
- Tools for creating and managing content collections, projects, and storyboards
- Automated rights clearance process to ensure legal compliance
- Flexible licensing options to accommodate various campaign needs and budgets
- Collaboration features for teams to review and select content
- Access to a diverse creator community for authentic, user-generated content
- Managed services, including expert curation and specialized licensing support