Catch provides a retail‑media platform that anonymously detects in‑store shoppers using sensor data and AI to serve context‑relevant digital ads on existing signage. The system aggregates impressions with point‑of‑sale transactions in a closed‑loop dashboard, giving retailers and CPG brands measurable, privacy‑first advertising and revenue from foot traffic.
Funding
Funding not disclosed
Founders
Product
Problem
Brick‑and‑mortar retailers lack a scalable way to observe anonymous shopper behavior in real time and to deliver targeted media without collecting personal data. Consequently, they miss opportunities to monetize foot traffic and cannot close the measurement gap between online and offline purchase journeys.
Solution
Catch offers a retail‑media platform that detects in‑store shoppers anonymously and serves context‑relevant digital content at the point of purchase. The system uses sensor‑derived signals and AI models to infer shopper intent, then triggers ads or promotions on in‑store displays without requiring any active interaction from the customer. All interactions are aggregated into a closed‑loop analytics suite that links media exposure to transaction data, giving retailers and consumer‑packaged‑goods (CPG) brands a measurable, privacy‑first channel for in‑store advertising.
Target Audience
The primary customers are brick‑and‑mortar retailers seeking to monetize foot traffic and CPG brands that need measurable, in‑store advertising channels to complement their digital campaigns.
Features
- Real‑time shopper detection using anonymized sensor data (e.g., Wi‑Fi, Bluetooth, video analytics)
- AI‑driven content selection that matches inferred intent to brand messages without storing personal identifiers
- Seamless integration with existing digital signage and point‑of‑sale systems for instant content playback
- Closed‑loop measurement dashboard linking media impressions to POS transactions for attribution reporting
- API layer that allows CPG marketers to upload campaigns and retrieve performance metrics in near‑real time
- Privacy‑by‑design architecture with end‑to‑end encryption and no personally identifiable information collected
- Store‑wide coverage ensuring every shopper can be reached regardless of location within the venue
- User‑friendly campaign manager that requires no coding to schedule, target, and adjust media assets