Catalysk provides a sustainability score for individuals, enabling banks and financial institutions to identify and engage customers who prioritize eco-friendly choices. The platform analyzes financial transactions, climatic data, and green consumption indicators to generate continuous, objective scores. It also offers a recommendation engine that helps financial institutions deliver personalized sustainability-linked products and services.
Funding
Funding not disclosed
Founders
Product
Problem
Banks and financial institutions (BFIs) are missing a significant shift in customer behavior, as a large portion of consumers are increasingly choosing sustainable options. Traditional systems fail to identify these customers or understand their preferences, causing BFIs to overlook a key growth segment and miss opportunities to build loyalty and drive asset, liability, and revenue growth.
Solution
Catalysk provides a dynamic sustainability score for individuals, acting as a CIBIL-like rating for eco-conscious behavior. The platform continuously measures this score by analyzing financial transaction data, climatic data, infrastructure availability, and green consumption indicators. This intelligence allows BFIs to identify sustainability-driven customers and understand their specific needs. Catalysk then offers a recommendation engine that enables these financial institutions to act on this insight, delivering personalized recommendations that encourage sustainable choices and increase customer loyalty.
Target Audience
Catalysk's primary customers are banks and financial institutions (BFIs) in India looking to grow their AUM, liabilities, and customer loyalty by engaging the sustainability-conscious consumer segment.
Features
- Dynamic sustainability scoring that is measured continuously, objectively, and at scale.
- Inputs include financial transaction data, climatic data, infrastructure availability, and green consumption indicators.
- A recommendation engine for individuals to enable change and increase loyalty.
- Security-first architecture with privacy by design and regulatory alignment.
- Separates signal from noise to provide clear, actionable intelligence.