CATALYSK
Catalysk provides a dynamic sustainability score for individuals, acting as a CIBIL-like rating for eco-conscious behavior. The platform continuously measures this score by analyzing financial transaction data, climatic data, infrastructure availability, and green consumption indicators, enabling banks and financial institutions to identify and engage sustainability-driven customers. Catalysk also offers a recommendation engine that delivers personalized recommendations to encourage sustainable choices and increase customer loyalty.
- Data & Analytics
- Financial Technology
- Clean Technology
- Software Only
- Artificial Intelligence
Funding
Founders
Founder details are not available yet.
Product
Problem
Banks and financial institutions (BFIs) are missing a significant shift in customer behavior, as a large portion of consumers are increasingly choosing sustainable options. Traditional systems fail to identify these customers or understand their preferences, causing BFIs to overlook a key growth segment and miss opportunities to build loyalty and drive asset, liability, and revenue growth.
Solution
Catalysk provides a dynamic sustainability score for individuals, acting as a CIBIL-like rating for eco-conscious behavior. The platform continuously measures this score by analyzing financial transaction data, climatic data, infrastructure availability, and green consumption indicators. This intelligence allows BFIs to identify sustainability-driven customers and understand their specific needs. Catalysk then offers a recommendation engine that enables these financial institutions to act on this insight, delivering personalized recommendations that encourage sustainable choices and increase customer loyalty.
Target Audience
Catalysk's primary customers are banks and financial institutions (BFIs) in India looking to grow their AUM, liabilities, and customer loyalty by engaging the sustainability-conscious consumer segment.
Features
- Dynamic sustainability scoring that is measured continuously, objectively, and at scale.
- Inputs include financial transaction data, climatic data, infrastructure availability, and green consumption indicators.
- A recommendation engine for individuals to enable change and increase loyalty.
- Security-first architecture with privacy by design and regulatory alignment.
- Separates signal from noise to provide clear, actionable intelligence.