The startup offers a cataloging solution that standardizes product data across ecommerce marketplaces and the ONDC network, ensuring consistent and accurate representation of brands. This technology addresses the challenge of fragmented product information, enhancing visibility and operational efficiency for retailers and distributors.
Funding
Funding not disclosed
Founders
Product
Problem
E-commerce businesses face challenges in maintaining consistent and accurate product information across multiple online marketplaces due to varying data format standards. This inconsistency leads to reduced product visibility, listing errors, and a diminished customer experience.
Solution
Catalogus offers an AI-powered Product Information Management (PIM) system that standardizes and enriches product data for consistent representation across various e-commerce platforms and the ONDC network. The platform automates cataloging operations, transforming manual processes into streamlined workflows. It uses AI to identify and rectify inconsistencies in product data, ensuring compliance with the specific requirements of different marketplaces. By centralizing product information and optimizing content with relevant keywords, Catalogus enhances product discoverability, reduces listing errors, and improves the overall customer experience.
Target Audience
The primary target audience includes retailers, distributors, and e-commerce businesses seeking to streamline product catalog management, enhance product visibility, and improve operational efficiency across multiple online marketplaces.
Features
- Centralized repository for all product-related data, ensuring data completeness and accuracy.
- AI-powered catalog enrichment, identifying over 100 product attributes from images.
- Automated transformation of product images into rich listings optimized for various marketplaces.
- SEO-optimized content generation with AI-powered keyword suggestions tailored to customer search trends.
- Digital Asset Management (DAM) module for centralized storage and AI-powered tagging of digital assets.
- Pre-built connectors and intelligent mapping to adapt product information to each platform's unique data fields and formats.
- Centralized product updates that automatically synchronize across all connected e-commerce platforms.
- Agnostic input channel supporting various data sources like CSV files, XML data, ERP systems, and XLSX spreadsheets.