Castled.io is a warehouse-native customer engagement platform that enables marketers to create personalized campaigns using comprehensive customer data stored securely in their data warehouse. By eliminating data silos and vendor lock-in, Castled allows businesses to efficiently orchestrate cross-channel marketing efforts without compromising data security or incurring excessive costs.
Funding
$2.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
MSUCFounders
Product
Problem
Traditional customer engagement platforms require businesses to copy customer data into their systems, creating data silos and increasing security risks. These platforms often charge based on data volume, penalizing companies for expanding their customer base, and can lead to vendor lock-in, limiting flexibility and control over valuable customer data.
Solution
Castled.io is a warehouse-native customer engagement platform that directly leverages customer data stored in a company's existing data warehouse to create personalized campaigns. By eliminating the need to copy data, Castled ensures unparalleled data security, maintains data consistency, and offers a cost-effective solution without volume-based pricing. The platform's visual audience builder allows marketers to create effective user segments and orchestrate cross-channel campaigns, integrating seamlessly with other tools in their marketing ecosystem. Castled's architecture enables businesses to get started quickly, unlocking unmatched time to value by leveraging data already available in their warehouse.
Target Audience
Castled.io is designed for marketers and growth teams at B2C brands who want to leverage their existing customer data for personalized engagement without compromising security or incurring excessive costs.
Features
- Direct data access from the customer's data warehouse, eliminating data duplication and security vulnerabilities
- Visual audience builder for creating complex user segments
- Cross-channel campaign orchestration for personalized customer journeys
- Cost-effective pricing model that does not penalize for increased data volume
- Seamless integration with existing marketing tools
- Unmatched time to value due to direct access to existing customer data