Cashforward provides instant discounts and rewards at online checkout, eliminating the need for rebates or remembering to redeem offers. The platform helps brands acquire Gen Z customers and retain existing ones through digital vouchers, incentives, and savings solutions integrated directly into the payment process.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional cashback and sampling promotions often require consumers to submit receipts and wait for refunds, creating friction and delayed gratification. Brands struggle to effectively target specific demographics and track the entire customer journey from marketing touchpoint to in-store purchase.
Solution
Cashforward provides a digital voucher, rewards, and credits platform that delivers instant discounts and rewards at the point of sale, eliminating the need for rebates or remembering to redeem offers. Consumers receive a unique QR code via brand websites, social media, or retail campaigns, which they scan at checkout to receive an immediate discount or free product. The platform offers full traceability from marketing touchpoint to in-store use, enabling brands to gain insights into the entire customer journey. Dynamic business rules allow for customizable discounts (e.g., 100%, 50%, or a fixed amount), and the vouchers can only be redeemed once, ensuring reliability.
Target Audience
The primary target audience includes brands looking to connect with Gen Z and retain existing customers, as well as retailers seeking to enhance customer loyalty and drive in-store traffic.
Features
- Digital vouchers and gift cards delivered via QR codes for instant discounts at checkout
- Integration with retailer loyalty apps for seamless redemption
- Real-time transaction processing and validation to prevent fraud
- Dynamic business rules for customizable discount structures
- Full traceability from marketing touchpoint to in-store use
- Support for both online and offline redemption
- Option to integrate with Apple Wallet or Google Wallet for reminder notifications