CashBackApp is a mobile platform that enables users to earn cash discounts on everyday grocery purchases from local supermarkets and neighborhood shops in Kenya by scanning receipts and utilizing mobile money transactions. The app addresses the financial strain on middle to lower-income consumers by providing measurable savings of up to 20% on essential household items through cashback rewards.
Funding
$530K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers in Kenya face increasing financial strain due to rising grocery costs and stagnant wages. Existing loyalty programs often fail to provide substantial savings on essential household items, particularly for middle to lower-income individuals shopping at local supermarkets and neighborhood shops.
Solution
CashBackApp is a mobile platform that enables users to earn cashback rewards on everyday grocery purchases made at both supermarkets and smaller neighborhood shops (Mtaani Dukas) in Kenya. Users can browse available offers within the app, shop at participating retailers, and redeem rewards by scanning their receipt. The app supports mobile money transactions for seamless cashback processing, allowing users to save money on essential items and access financial services like purchasing airtime or paying utility bills with their earned cashback. CashBackApp also provides a solution for general trade, connecting consumers to Fast-Moving Consumer Goods (FMCG) companies to foster customer loyalty while offering savings through mobile money cashback.
Target Audience
The primary target audience includes middle to lower-income consumers in Kenya seeking to save money on everyday grocery purchases, as well as retailers and FMCG companies looking to increase customer loyalty and sales.
Features
- Cashback rewards on purchases at participating supermarkets and Mtaani Dukas
- In-app browsing of available offers and discounts
- Receipt scanning and mobile money integration for easy cashback redemption
- Option to purchase airtime, data bundles, or KPLC tokens with earned cashback
- Cashback Mtaani feature enabling credit purchases at participating Dukas
- Price comparison across multiple retailers
- Digital stock tracking for retailers