CarPay-Diem is a mobile fueling and digital marketing platform that enables any mobile app or connected vehicle to activate fuel pumps and manage payments across multiple brands. This technology enhances the customer experience at the point of sale while providing retailers with direct marketing capabilities to increase on-site sales.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional methods of fueling vehicles often lack seamless integration with mobile apps and connected car platforms, creating friction in the payment process and limiting opportunities for retailers to engage with customers at the point of sale. Fuel retailers and related businesses struggle to provide a unified, brand-agnostic digital experience for drivers across different fueling stations and payment methods.
Solution
CarPay-Diem offers a mobile fueling and digital marketing platform that enables any mobile app or connected vehicle to activate fuel pumps and manage payments across multiple brands. The platform integrates with existing mobile applications from fuel retailers, card issuers, and automotive manufacturers, providing a single point of access to various fueling sites. CarPay-Diem allows retailers to directly engage with drivers at the moment of purchase, offering targeted marketing and promotions to increase on-site sales and enhance customer loyalty. The system acts as a neutral mobile payment hub, streamlining the fueling experience and creating new avenues for digital marketing within the mobility sector.
Target Audience
The primary target audience includes fuel retailers, fuel card issuers, mobile app developers, and automotive manufacturers seeking to enhance the fueling experience and leverage digital marketing opportunities.
Features
- Mobile payment activation for fuel pumps and charging poles across different brands
- Integration with existing mobile apps and connected vehicle platforms via SDKs and APIs
- Direct marketing capabilities for retailers to engage with drivers at the point of sale
- Support for various payment methods, including mobile wallets and fuel cards
- Real-time transaction data and analytics for retailers to optimize marketing campaigns
- Brand-agnostic platform that acts as a single point of access for multiple fuel retailers
- Secure and encrypted payment processing to protect customer data