Carmen is an AI-powered operations assistant built specifically for fitness franchises, helping franchisors identify underperforming locations and take action. The platform analyzes network-wide performance data, conducts automated member check-ins, and executes marketing playbooks to improve results across the franchise system.
Funding
Funding not disclosed
Founders
Product
Problem
Fitness franchise operators often lack the time and visibility to identify which locations are underperforming and why. With limited staff resources, they struggle to spot operational gaps, gather member feedback, and implement targeted improvements across multiple locations, leading to revenue leakage and inconsistent performance across the network.
Solution
Carmen is an AI franchise operations assistant that helps fitness franchisors monitor, analyze, and improve location performance across their network. The platform automatically flags locations that are underperforming, identifies the root causes of issues, and provides actionable insights by comparing locations against look-alike markets. Carmen also conducts automated one-on-one chats with members to collect feedback, then executes marketing playbooks—such as promotions or ClassPass campaigns—while automatically tracking the lift from each initiative. This end-to-end approach moves franchisors from passive reporting to active, data-driven operations management.
Target Audience
Fitness franchise operators and franchisors who need to monitor multi-location performance, identify underperforming units, and implement data-driven improvements across their network.
Features
- Automated outlier detection that flags underperforming locations and diagnoses the underlying causes, not just low KPIs
- AI-powered member conversations that gather feedback and make clients feel heard while delivering structured insights to operators
- Cross-network learning that compares locations to look-alike markets to surface proven strategies from high-performing areas
- Playbook execution engine that deploys promotions, local events, and ClassPass campaigns while automatically measuring performance lift
- Intuitive, AI-driven interface designed for non-technical users, making advanced analytics accessible to all franchise operators