Carl is an influencer‑marketing platform that links brands with a network of over 30,000 verified creators across 20 markets and eight languages. The service provides data‑driven tools to match brands with creators, run campaigns, and measure results, supporting more than 300 brands in scaling measurable influencer collaborations.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to identify the right influencers quickly and to measure the actual impact of creator collaborations, leading to inefficient spend and uncertain ROI. Creators also face fragmented workflows and limited tools for verifying brand usage in their content.
Solution
Carl offers a data‑driven influencer marketing platform that unites brands and verified creators in a single ecosystem. The platform uses AI to match brands with creators whose audiences align with campaign goals, reducing the time to find suitable partners from weeks to minutes. Integrated analytics automatically detect product placement, track engagement metrics, and calculate cost‑per‑thousand‑impressions (CPM) and ROI, providing transparent performance reporting. Brands can launch, negotiate, and monitor campaigns through automated collaboration tools, while creators receive a dedicated app to manage offers and verify brand usage. By consolidating trend insights, creator matching, and real‑time impact measurement, Carl enables scalable, measurable influencer marketing across multiple markets and languages.
Target Audience
Primary customers are mid‑size to large consumer brands and agencies seeking measurable influencer campaigns, as well as professional creators looking for vetted brand partnerships.
Features
- AI‑powered creator matching that ranks influencers based on audience relevance and predicted campaign performance
- Automated verification of product usage in creator posts using image and video recognition
- Real‑time performance dashboards showing CPM, ROI, engagement, and brand visibility metrics
- End‑to‑end campaign workflow tools, including contract handling and communication without email
- Multi‑market support (20+ markets, 8 languages) and a database of 30,000+ verified creators
- API access for integrating campaign data into existing marketing stacks or reporting systems