Caring.com provides a free, centralized platform that helps families locate and compare senior living communities and in‑home care agencies across the United States. The service offers searchable, location‑based directories, user reviews, and the Caring Stars rating, plus one‑on‑one consultations with trained Family Advisors who guide users to suitable providers and answer care‑related questions.
Funding
Funding not disclosed
Founders
Product
Problem
Families seeking senior living or in‑home care often face fragmented information, unclear pricing, and difficulty identifying reputable providers that match a loved one's specific health and lifestyle needs.
Solution
Caring.com offers a free, centralized platform that connects families with senior living communities and in‑home care agencies across the United States. Users can explore assisted living, memory care, independent living, nursing homes, and home care options filtered by location and care type. The service provides personalized assistance from “Family Advisors” who help match seniors to appropriate providers, answer questions, and guide the decision‑making process at no cost. Caring also aggregates user reviews and awards (Caring Stars) to highlight top‑rated facilities, and offers tools such as a senior care quiz, budget calculator, and resource articles to support informed choices.
Target Audience
Primary customers are adult children and other family members responsible for arranging senior living or home care for older relatives in the United States.
Features
- Searchable directory of assisted living, memory care, independent living, nursing homes, and in‑home care providers with location‑based filtering
- Free, one‑on‑one consultations with trained Family Advisors who provide personalized recommendations
- User‑generated reviews and the Caring Stars rating system to identify highly regarded communities and agencies
- Educational resources including guides, quizzes, budgeting tools, and FAQs to help families understand care options and costs
- Direct contact options (phone line and online form) for immediate assistance and provider referrals