CardSwap provides a platform for national merchants and online channels to offer prepaid gift cards, enhancing customer acquisition, engagement, and loyalty. It enables businesses to integrate gift card programs without new infrastructure, offering pay-for-performance marketing and fraud detection.
Funding
$118K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Founders
Product
Problem
Many consumers have unused gift cards that go to waste, while others could benefit from purchasing gift cards at a discount. There is a need for a secure and reliable platform to facilitate the exchange of gift cards between these two groups.
Solution
CardSwap provides an online marketplace where consumers can buy, sell, and redeem gift cards from a wide variety of retailers. Sellers can convert unwanted gift cards into cash, while buyers can purchase gift cards at discounted rates and earn rewards in the form of SwapPoints. The platform validates gift card balances and guarantees transactions, ensuring a secure and trustworthy experience for both buyers and sellers.
Target Audience
CardSwap primarily targets consumers looking to buy discounted gift cards or sell unwanted gift cards for cash, as well as businesses seeking corporate gifting solutions.
Features
- Online marketplace for buying and selling gift cards from over 80 national brands
- Secure platform with validation of gift card balances
- Free shipping on gift card purchases
- Option to sell gift cards for cash or redeem for SwapPoints
- SwapPoints reward program for earning discounts on future purchases
- Balance check tool to verify gift card value
- Wishlist feature to track desired gift cards and receive notifications when they become available