Carbon Wallet is a points-based platform that tracks and rewards eco-friendly actions among users in Hong Kong, encouraging sustainable behaviors. The platform addresses the lack of motivation for individuals to adopt environmentally responsible practices by providing measurable incentives for their actions.
Funding
Funding not disclosed
Founders
Product
Problem
Individuals in Hong Kong lack sufficient motivation to consistently engage in environmentally responsible practices. There is a need for a system that effectively tracks and incentivizes eco-friendly actions to promote sustainable behaviors.
Solution
Carbon Wallet is a platform designed to encourage and reward users for adopting green habits in their daily lives. The platform tracks users' eco-friendly actions, calculates their carbon savings, and awards them with Carbon Wallet (CW) points. These points can then be redeemed for green products, services, and experiences from partner businesses committed to sustainability. Carbon Wallet also features a "Go Green Map" that directs users to nearby recycling points, vegetarian restaurants, and water filling stations, making it easier to integrate low-carbon practices into their routines.
Target Audience
The primary audience includes environmentally conscious individuals in Hong Kong seeking to reduce their carbon footprint and be rewarded for sustainable actions, as well as businesses looking to promote eco-friendly products and services.
Features
- Carbon Savings Tracker: Calculates and displays the carbon emissions saved through user actions, providing tangible environmental impact metrics.
- Green Rewards Program: Awards CW points for eco-friendly activities, redeemable for sustainable products and services.
- Go Green Map: Locates nearby recycling points, vegetarian restaurants, and water filling stations.
- Health App Integration: With user consent, integrates with the Health App (HealthKit) to calculate carbon savings from walking and award corresponding CW points.
- Cross-platform rewards program: Users can earn double rewards (Carbon Wallet points and partner stamps) for recycling and completing green actions.