Carbon Trap provides sustainable outdoor advertising by equipping vehicles with car-top screens that capture atmospheric CO₂. Brands can run dynamic, data-driven campaigns while actively reducing carbon emissions, with captured CO₂ converted into soil-improving carbonates.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional outdoor advertising campaigns often lack direct environmental benefits and can contribute to urban pollution. Brands seeking to align their marketing efforts with sustainability goals face challenges in demonstrating tangible positive environmental impact through their advertising spend.
Solution
Carbon Trap offers a sustainable advertising solution utilizing patent-pending car-top screens that display dynamic, data-driven campaigns while actively capturing atmospheric CO₂. Each vehicle equipped with these screens functions as a mobile carbon sink, converting captured CO₂ into inert carbonates used for soil improvement. This approach allows brands to execute location-based and weather-triggered advertising strategies that enhance campaign relevance and simultaneously deliver measurable environmental benefits. A real-time monitoring platform provides transparency into the carbon reduction achieved by each campaign.
Target Audience
The primary customers are brands and advertising agencies looking for eco-friendly advertising channels that offer demonstrable environmental impact and enhanced campaign relevance through dynamic targeting.
Features
- Patent-pending car-top display units with integrated CO₂ capture technology.
- Dynamic content delivery supporting real-time, location-based, and weather-triggered advertising creatives.
- CO₂ capture mechanism that converts atmospheric carbon dioxide into stable carbonates.
- Data analytics platform for tracking campaign performance and quantifying CO₂ reduction metrics.
- API for third-party data integration, enabling context-aware ad delivery based on live triggers.
- Carbonates produced are suitable for use as agricultural and forestry soil amendments.