Funding
Funding not disclosed
Founders
Product
Problem
Consumers express a desire for sustainable lifestyles but often lack clear guidance or incentives to translate this intent into actionable purchasing decisions. Supermarkets face challenges in effectively promoting eco-friendly products and rewarding environmentally conscious consumer behavior.
Solution
CarbonTrac offers a Software as a Service (SaaS) platform that integrates with existing supermarket loyalty programs to bridge this gap. The platform provides consumers with personalized suggestions for sustainable product alternatives and implements a dynamic rewards system that enhances loyalty card multipliers based on eco-friendly shopping habits. By enabling shoppers to visualize their environmental impact and benefit from increased rewards, CarbonTrac encourages greener choices, supports supply chain transparency, and contributes to emission reduction goals.
Target Audience
The primary customers are supermarket chains seeking to enhance customer loyalty and promote sustainable product sales, as well as environmentally conscious consumers who wish to align their purchasing habits with their values.
Features
- API integration with supermarket supplier data to generate product sustainability ratings via a traffic light system.
- Personalized recommendations for greener product alternatives presented within the supermarket's existing mobile application.
- Dynamic loyalty card rewards multiplier that increases with the percentage of sustainable purchases.
- Shopper impact tracking, displaying CO2 emissions and environmental footprint over time.
- Revenue-sharing model tied to value creation for supermarkets, aligning incentives.
- Focus on specific product categories (e.g., coffee) to demonstrate quantifiable emission, land, and water savings.