Captiwate provides a real-time engagement platform that enables sales teams to identify and interact with high-intent website visitors through live chat and video calls. This technology transforms website traffic into qualified leads, increasing demo bookings and enhancing marketing ROI by facilitating immediate human connection with potential customers.
Funding
$600K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Sales teams often struggle to engage website visitors who show high purchase intent in real-time, leading to missed opportunities and reduced conversion rates. Traditional methods lack the immediacy needed to capitalize on visitor interest before they leave the site.
Solution
Captiwate is a real-time engagement platform that enables sales development representatives (SDRs) to identify and interact with high-intent website visitors through live chat and in-browser video calls. The platform provides a dashboard that highlights relevant visitor behavior, allowing SDRs to prioritize outreach to the most promising leads. By offering immediate human connection, Captiwate helps convert website traffic into qualified leads and scheduled demos. The platform integrates data enrichment to provide deeper insights into visitors, enhancing the sales process and enabling more personalized interactions.
Target Audience
The primary target audience is sales development representatives (SDRs) and sales teams within sales-led SaaS companies looking to maximize their inbound sales efforts and increase demo bookings.
Features
- Real-time dashboard displaying website visitors categorized by relevance and intent
- Live chat functionality with customizable message templates and multi-chat support
- In-browser video call feature with screen sharing, screen takeover, drawing, and zoom capabilities
- Data enrichment to identify users by geolocation, company data, and other parameters
- Visitor behavior highlights to provide insights into engagement on key pages
- Integration with CRM systems to sync visitor identification data
- Ability to filter traffic based on a broad spectrum of parameters, including company, demographic, and UTM source data