Cannolai is a modern, true SaaS Association Management System (AMS) built specifically for associations to centralize membership, events, certifications, donations, and reporting in one connected platform. It integrates natively with HubSpot, allowing associations to use HubSpot as their front-end engagement engine while Cannolai powers back-office operations and business logic. The platform is designed to be configurable without custom development, adapting to how associations operate today and in the future.
Funding
Funding not disclosed
Founders
Product
Problem
Associations often struggle with legacy association management software that is rigid, requires custom development, and fails to integrate with modern marketing platforms like HubSpot. This forces organizations to choose between a powerful CRM for member engagement and a traditional AMS for back-office operations, creating data silos and manual work that slows down operations and limits member experiences.
Solution
Cannolai provides a modern, true SaaS Association Management System that centralizes membership management, event registration, certification tracking, renewals, donations, and reporting within a single, configurable platform. Built by association professionals, Cannolai is designed to work naturally with HubSpot, allowing associations to leverage HubSpot as their front-end engagement engine while Cannolai powers the association operations and business logic behind the scenes. The platform offers flexible membership structures, automated renewals, configurable grace periods, and customizable fields and rules without custom development. Cannolai's modular design lets each module operate independently or together, enabling associations to configure the platform around their specific workflows and scale as programs evolve.
Target Audience
Primary customers are associations of all sizes—including professional societies, trade associations, and membership organizations—that need a flexible, configurable AMS to manage memberships, events, certifications, and engagement while integrating with HubSpot for marketing and member communications.
Features
- Centralized member management supporting individual, organizational, and tiered memberships with configurable eligibility, benefits, pricing, and renewal rules
- Native HubSpot integration that connects association operations with marketing automation, segmentation, and member communication tools
- Configurable fields, rules, visibility, and platform behavior that can be adjusted without custom development or vendor support
- Event registration and participation tracking tied directly to member records for improved engagement visibility
- Certification status and history tracking on member profiles for clear progress monitoring
- Group participation, term history, and engagement tracking with direct leader-to-participant communication capabilities
- Staff-friendly reporting on any field without vendor assistance, reducing manual work and accelerating decision making
- List management and segmentation that supports communications, reporting, and program access without manual list management