Candid provides a wholesale platform that integrates a virtual storefront, collaborative order forms, and automated invoicing to streamline the wholesale process for brands and retailers. By eliminating reliance on spreadsheets and emails, Candid enhances order accuracy and reduces administrative time, allowing businesses to focus on growth.
Funding
$4.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+1Founders
Product
Problem
Many brands and retailers rely on outdated methods like spreadsheets and email for wholesale operations, leading to inefficiencies, errors, and increased administrative overhead. This can result in lost orders, delayed payments, and difficulties in managing inventory and customer relationships.
Solution
Candid offers a B2B wholesale platform designed to streamline the entire wholesale process, from initial order to final payment. The platform provides brands with a customizable virtual storefront that can be embedded directly into their existing website, allowing retailers to easily browse products and place orders. Candid also automates invoicing, payment processing, and shipping, while offering detailed sales reports and analytics. By centralizing wholesale operations, Candid helps businesses reduce administrative time, improve order accuracy, and enhance collaboration with buyers.
Target Audience
Candid primarily serves independent brands, retailers, distributors, and sales representatives across various industries, including apparel & fashion, home goods, CPG & specialty retail, food service, and beauty & wellness.
Features
- Customizable virtual storefront that can be embedded into existing brand websites
- Collaborative order forms with built-in messaging and approval workflows
- Automated invoicing, payment processing (including ACH and credit card), and shipment tracking
- Real-time synchronization of wholesale and DTC inventory
- Detailed sales reports and analytics at the product, order, and customer level
- Customer Relationship Management (CRM) tools to manage customer interactions and order history
- Integration with e-commerce platforms like Shopify, Squarespace, and WooCommerce for product and inventory syncing
- Integration with ShipStation for streamlined shipping management
- Selling Signals to track visitor intent and identify potential sales opportunities