The startup offers a licensed platform that enables college athletes to design, sell, and manage merchandise, allowing them to monetize their name, image, and likeness (NIL) effectively. By providing free setup, training in design and sales, and a revenue-sharing model, the platform empowers athletes to earn 20-30% on their merchandise sales while gaining valuable professional experience.
Funding
Funding not disclosed
Founders
Product
Problem
College athletes often lack a streamlined solution to capitalize on their name, image, and likeness (NIL) to create and sell merchandise. This can lead to missed revenue opportunities and a lack of experience in managing their personal brand and sales.
Solution
The platform provides a licensed solution that enables college athletes and Greek organizations to design, sell, and manage their own merchandise. Athletes can create custom designs, market their products, and handle sales logistics through a unified interface. The platform offers free setup and training in design and sales, empowering athletes and students to develop valuable professional skills while monetizing their personal brand. By providing tools for website customization, curated product selection, and integrated marketing, the platform facilitates the creation of unique merchandise offerings and direct engagement with fans.
Target Audience
The primary target audience includes college athletes across all sports and divisions, as well as fraternities, sororities, athletic departments, and universities looking to leverage NIL opportunities.
Features
- Licensed platform for college athletes and Greek organizations
- Custom merchandise design and sales capabilities
- Free setup and athlete onboarding
- Wholesale and retail program options
- Private label jersey program
- Custom website overhaul
- Curated premium products
- Philanthropy fundraising tools
- Integrated marketing plan
- Chapter ordering portal
- Limited seasonal releases