Campaign Registry offers a centralized platform for A2P 10DLC messaging, enabling Campaign Service Providers (CSPs) to register Brands and Campaigns. This process establishes verifiable identities for messaging entities, enhancing transparency and security within the communication channel.
Funding
Funding not disclosed
Founders
Product
Problem
The A2P 10DLC messaging ecosystem faces challenges with transparency, traceability, and security, leading to increased instances of smishing and brand impersonation. Without a standardized registration and verification process, it is difficult to ensure the legitimacy of messaging campaigns and protect consumers from fraudulent activities.
Solution
Campaign Registry provides a centralized platform for the A2P 10DLC messaging ecosystem, enabling Campaign Service Providers (CSPs) to register Brands and Campaigns. This process establishes a verifiable identity for messaging entities, enhancing transparency and traceability within the communication channel. By facilitating the registration of sanctioned and verified SMS messaging, the platform aims to secure the messaging infrastructure and protect end-users from malicious actors. The introduction of "Authentication+" further strengthens this by adding an identity verification layer for brand representatives.
Target Audience
The primary target audience includes Campaign Service Providers (CSPs) who offer messaging solutions to businesses, and Brands that utilize SMS for customer communication and require registration within the A2P 10DLC ecosystem.
Features
- Centralized platform for A2P 10DLC Brand and Campaign registration.
- Facilitates CSP onboarding and management within the messaging ecosystem.
- Implements "Authentication+" for enhanced identity verification of brand representatives via email verification and two-factor authentication (2FA).
- Provides API documentation for programmatic integration with TCR APIs.
- Offers resources and guides for CSPs on brand and campaign registration processes, including specific requirements for different geographic regions (US, Canada, Europe, etc.).
- Supports the registration of Standard and Special Use Case Campaigns, with guidance on MNO approval processes for sensitive campaigns.
- Includes a vetting process to assess the legitimacy and compliance of participating entities.
- Features a CSP portal for direct registration and management of brands and campaigns.