Cambri is a concept testing software that utilizes AI and automated consumer insights to enhance new product development for consumer packaged goods (CPG) brands. By providing accurate launch success predictions and actionable recommendations, Cambri helps brands significantly increase their product launch success rates, achieving three out of four launches compared to the industry average of 5%.
Funding
$8.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
+1Founders
Product
Problem
Consumer packaged goods (CPG) brands face high failure rates when launching new products due to a lack of accurate consumer insights and predictive analytics during the new product development (NPD) process. Traditional concept testing methods often prove slow, costly, and unreliable in predicting actual market success. This results in wasted resources and missed opportunities for successful product innovation.
Solution
Cambri offers an AI-powered platform that automates consumer insights and concept testing to improve new product launch success for CPG brands. The platform enables brands to define business questions, generate automated tests, and collect data from a global pool of over 200 million consumers. Cambri's Launch AI™ score provides a more accurate prediction of launch success compared to traditional KPIs, while Launch AI Advice offers automated recommendations on how to improve product concepts. By combining AI with iterative testing, Cambri helps brands make data-driven decisions, optimize product development, and bring more relevant products to market faster.
Target Audience
Cambri primarily targets consumer packaged goods (CPG) brands looking to improve their new product development (NPD) process and increase product launch success rates through data-driven consumer insights.
Features
- AI-powered Launch AI™ score for predicting new product launch success
- Automated summaries and recommendations on concept improvements with Launch AI Advice
- Customizable test templates based on academic research and design thinking
- Access to over 200 million consumers globally for rapid data collection
- Automated analysis of open-ended answers using proprietary NLP and GPT
- Digital dynamic dashboards with cross-market and target group comparisons
- Consumer segmentation simulations for identifying key customer segments
- Integration of KPIs and benchmarks for performance tracking