Sunday is an AI‑powered retention manager for fitness and wellness studios that integrates with booking systems to score each member’s churn risk and automatically send personalized outreach before cancellations occur. By combining real‑time risk detection, member intelligence, and autonomous multi‑channel messaging, it helps operators recover at‑risk members, boost renewals, and drive upsells without manual drip campaigns.
Funding
Funding not disclosed
Founders
Product
Problem
Fitness and wellness studios often lose members due to unnoticed declines in attendance, billing changes, or life events, leading to churn that occurs before staff can intervene. Traditional retention emails from booking platforms are generic and sent after a member has already decided to leave.
Solution
Sunday offers an AI‑driven retention manager that connects directly to booking systems such as Mindbody, ClubReady, and others. The platform continuously monitors member activity, scores each member’s churn risk, and stores contextual information about preferences and life events. When a member is identified as at‑risk, Sunday automatically generates a personalized outreach message through the member’s preferred communication channel, using the appropriate coach or staff member as the sender. The outreach is timed to occur before cancellation, enabling reactivation, retention, or upsell actions without relying on generic drip campaigns. Results are attributed per member, allowing studios to track revenue impact and adjust strategies.
Target Audience
Primary customers are owners and operators of multi‑location fitness and wellness studios who use booking software to manage memberships and seek to reduce churn through automated, personalized member outreach.
Features
- Real‑time churn risk scoring that incorporates attendance trends, billing changes, and life‑event signals
- Integration with major booking platforms (Mindbody, ClubReady, Glofox, etc.) for seamless data sync
- Personalized outbound messaging that selects the appropriate coach, channel (email, SMS, app), and context for each member
- Automated outreach workflows for reactivation, retention, and upsell scenarios, including birthday upgrades and win‑back messages
- Weekly summary reports showing retention wins and revenue attributed to each member interaction
- No‑code setup with a two‑to‑four‑week onboarding process handled by Sunday’s implementation team