Summit provides a unified dashboard that tracks advertising spend alongside inventory levels, generating real‑time alerts when ads are driving costs on out‑of‑stock SKUs or when stock is misallocated.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers often spend on campaigns without real‑time visibility into inventory levels, leading to spend on out‑of‑stock SKUs or misallocated stock, which reduces profitability and wastes budget.
Solution
Summit delivers a unified dashboard that merges advertising spend data from Meta, Google, and TikTok with live inventory metrics. The platform generates real‑time alerts when ads are driving costs on out‑of‑stock items, when stock is positioned in the wrong warehouse, or when margins fall below break‑even. It calculates a margin‑aware “True ROAS” that weights revenue by product contribution margin, giving a more accurate picture of campaign efficiency. A Creative Predictor scores ad creatives before launch using historical account performance and SKU economics, forecasting expected ROAS, click‑through rate, and revenue. Users can act on alerts directly from the dashboard to pause spend, reorder stock, or reallocate inventory, thereby protecting margins and improving overall ad ROI.
Target Audience
Summit is aimed at e‑commerce brands and direct‑to‑consumer retailers that run multi‑platform advertising campaigns and need to align spend with inventory availability.
Features
- Integrated view of ad spend and inventory across Meta, Google, and TikTok with live synchronization
- Real‑time alerts for out‑of‑stock spend, misallocated inventory, and campaigns falling below margin‑adjusted break‑even
- True ROAS metric that incorporates product contribution margin into return‑on‑ad‑spend calculations
- Creative Predictor that evaluates ad creatives on 13 dimensions and forecasts performance metrics such as ROAS, CTR, and hold rate
- Dashboard for monitoring blended performance, campaign health, and inventory velocity by SKU and location
- Ability to pause or adjust campaigns directly from alerts to prevent wasteful spend