CaddySpace operates a digital marketplace connecting advertisers with golf courses for targeted on-course advertising. Brands launch campaigns directly on GPS-enabled golf cart screens to reach a premium audience, generating daily impressions. The platform manages the entire process, streamlining campaign activation and providing passive revenue for course operators.
Funding
Funding not disclosed
Founders
Product
Problem
Golf courses offer limited advertising opportunities, making it difficult for brands to reach a valuable, captive audience. Traditional methods are often costly and lack the precision needed to target specific golfer demographics effectively. This results in missed revenue potential for both advertisers and golf course owners.
Solution
CaddySpace provides a digital advertising platform that integrates targeted ads on GPS-enabled screens installed in golf carts. This solution enables brands to engage with golfers directly during their rounds, offering a cost-effective and highly targeted advertising channel. The platform includes a user-friendly content management system (CMS) that allows advertisers to easily create, upload, schedule, and monitor their ad campaigns. CaddySpace also facilitates partnerships between golf courses and advertisers, handling all aspects of campaign management to maximize revenue for course owners.
Target Audience
The primary customers are brands seeking to reach a high-value golfing audience and golf course owners looking to unlock new revenue streams through digital advertising.
Features
- GPS-enabled screens in golf carts for targeted ad delivery
- User-friendly CMS for creating, uploading, and managing ad content
- Real-time distance tracking for golfers to improve performance
- Cart movement tracking for courses to optimize flow and safety
- Partnership facilitation between golf courses and advertisers
- ROI tracking and reporting for advertisers