The startup offers a customer relationship management platform tailored for shopping centers, utilizing artificial intelligence to enhance consumer feedback collection and product navigation. By integrating a text-to-face module and a consumer data purchase API, retailers gain actionable insights to improve marketing strategies and boost customer satisfaction.
Funding
$530K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
CPG and FMCG brands face challenges in gathering comprehensive consumer data for effective marketing and promotion strategies due to reliance on traditional methods that are costly, require retailer approvals, and often lead to incomplete data collection. Consumers are often burdened with cumbersome processes such as filling out forms or dealing with promotional codes, creating barriers to participation.
Solution
C-gence offers an AI-driven platform that enables CPG and FMCG brands to collect first-party consumer data in real-time through receipt scanning. The platform eliminates the need for mobile apps, allowing consumers to scan receipts directly on a webpage, reducing barriers to entry and improving the user experience. By capturing all receipt data, the solution provides marketers with a complete view of consumer behavior, enabling better segmentation, analytics, and reporting. The platform integrates with cloud-based Consumer Data Platforms (CDPs) to provide a 360-degree customer view, facilitating business intelligence and data mining analysis.
Target Audience
The primary target audience includes CPG and FMCG brands seeking to enhance their consumer data collection, improve marketing ROI, and implement more effective D2C marketing strategies.
Features
- Real-time receipt scanning via web-based interface, eliminating the need for a mobile application
- Proprietary AI-driven OCR technology to capture all receipt data
- Integration with cloud-based Consumer Data Platforms (CDPs) for a comprehensive customer view
- Tools for data analysis, consumer journey optimization, microsegmentation, and multi-channel attribution
- Web Face Recognition Login and Registration
- Text to Face API