BuyEazzy is an online group buying app that connects female consumers in Tier 2 and Tier 3 cities in India with local micro-preneurs, enabling them to access a wide range of beauty products without the need for inventory or upfront investment. The platform empowers these micro-preneurs to monetize their customer relationships while providing users with low-cost, authentic products delivered directly to their homes.
Funding
$5.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
IEFounders
Product
Problem
Micro-entrepreneurs in Tier 2 and Tier 3 cities in India often lack access to a wide range of beauty products due to limited inventory and investment capabilities. This restricts their ability to cater to diverse customer needs and grow their businesses. Consumers in these regions also face challenges in accessing authentic beauty products at affordable prices.
Solution
BuyEazzy provides a platform that connects female consumers in Tier 2 and Tier 3 cities in India with local micro-entrepreneurs, enabling them to access a wide range of beauty products without the need for upfront investment or inventory management. The platform allows micro-entrepreneurs to set up online stores and leverage their existing customer relationships to sell products, while BuyEazzy handles logistics and delivery. Consumers benefit from access to low-cost, authentic products delivered directly to their homes, supported by their trusted "BuyEazzy Buddy". The platform empowers micro-preneurs to monetize their customer relationships while providing users with low-cost, authentic products delivered directly to their homes.
Target Audience
The primary target audience includes female consumers in Tier 2 and Tier 3 cities in India and local micro-entrepreneurs such as beauty parlor owners, boutique owners, and small medical store owners in those regions.
Features
- Online store setup for micro-entrepreneurs with no upfront investment or inventory required.
- Access to a wide catalog of beauty products.
- Logistics and delivery handled by BuyEazzy.
- Unique referral code system for micro-entrepreneurs to onboard customers.
- Commission-based earnings for micro-entrepreneurs on every sale.
- Direct delivery of products to customers within 24-48 hours for beauty products and 4-5 days for apparel.
- Customer support provided through BuyEazzy Buddies.
- Cash-on-delivery option available.