Butter is a generative engine optimization agency that indexes, tracks, and optimizes websites so they appear in AI-driven search tools like ChatGPT and other assistants. By adapting SEO to generative search, it helps brands become discoverable in emerging AI contexts, offering budget‑friendly GEO and SEO services starting at $399 per month.
Funding
Funding not disclosed
Founders
Product
Problem
Websites increasingly rely on AI-driven search tools like ChatGPT for discovery, but traditional SEO does not ensure visibility in these generative engines. As a result, many brands miss out on traffic and leads because their content is not indexed or optimized for AI citation and answer generation.
Solution
Butter offers a generative engine optimization service that prepares websites for AI-powered search results. The service continuously indexes the site, monitors AI crawlability, and creates AI-friendly citations and backlinks to improve the likelihood of being referenced in AI answers. Monthly subscription plans include managed GEO (global entity optimization) and full SEO, delivering AI‑generated articles, schema markup guidance, and technical fixes. Clients receive regular reporting, prompt testing, and unlimited support to keep their sites aligned with evolving AI algorithms. By combining off‑site signals with on‑page SEO, Butter helps brands appear in both traditional search and emerging generative search platforms.
Target Audience
Primary customers are small to mid‑size businesses, e‑commerce sites, and brand owners who need to maintain visibility across both traditional search engines and AI‑driven answer platforms.
Features
- Ongoing AI‑crawlable content creation and citation (one AI‑generated article and one backlink per month in the GEO plan)
- Schema markup and knowledge‑graph submissions to enhance AI engine attribution
- Monthly AI prompt testing and indexing strategy to adapt to updates in ChatGPT, Perplexity, and similar tools
- Full‑service SEO (on‑page optimization, technical fixes, unlimited on‑page changes, and three quality backlinks per month) in the GEO+SEO tier
- Integrated reporting dashboard with delivery reports, recommendations, and unlimited support
- No‑contract, cancel‑anytime subscription model starting at $399 per month