Close App provides a marketing platform and mobile SDK that enables event organizers to implement personalized in-app messaging, enhancing user engagement through automated communication tailored to individual customer journeys. By facilitating real-time interactions and gathering first-party data, the platform improves response rates and increases average order value, addressing the need for effective customer engagement in the event industry.
Funding
$3.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
DTFounders
Product
Problem
Event organizers struggle to maintain consistent engagement with attendees throughout the event lifecycle, often relying on impersonal communication methods that yield low response rates. Traditional channels lack the personalization needed to enhance user experience and gather valuable first-party data effectively.
Solution
Close App provides a marketing platform and mobile SDK that enables event organizers to implement personalized in-app messaging, enhancing user engagement through automated communication tailored to individual customer journeys. The platform facilitates real-time interactions and gathers first-party data through interactive surveys, improving response rates and increasing average order value through personalized upsell and cross-sell opportunities. By offering a direct communication channel within the event app, Close App helps organizers deliver relevant content, engage customers, and sell digital products within their own corporate identity.
Target Audience
The primary target audience includes event organizers, sports venues, festivals, leisure travel companies, and theaters seeking to enhance customer engagement and gather first-party data through personalized in-app messaging.
Features
- In-app messaging SDK for personalized communication with app users
- Automated messaging based on pre-programmed customer journeys and triggers
- Extensive segmentation capabilities for tailored communication to individual visitors
- Interactive surveys for gathering first-party data with high response rates
- Personalized upsell and cross-sell features to increase average order value
- White-label app option for a customized app experience with the event organizer's branding
- Multilingual support for international audiences