Social Nature operates an online-to-offline shopper marketing platform that connects natural consumer packaged goods (CPG) brands with over 1.1 million local shoppers through targeted digital sampling campaigns. The platform enhances in-store sales by driving trial and generating product reviews, providing brands with actionable insights to optimize their retail strategies.
Funding
$1.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumer packaged goods (CPG) brands often struggle to connect with target shoppers in a meaningful way, especially when launching new products or trying to boost in-store sales. Traditional marketing methods can be expensive and lack the precision needed to reach the right audience, making it difficult to drive product trial and generate authentic product reviews.
Solution
Social Nature provides a digital shopper marketing platform that connects natural CPG brands with a community of over one million shoppers, driving targeted in-store product trials and generating valuable consumer insights. The platform enables brands to strengthen retail listings by boosting sales, collect real-time customer data, and build social proof through ratings and reviews. By matching community members to products based on targeting criteria, preferences, and location, Social Nature ensures high engagement and valuable feedback, helping brands turn trials into loyal customers and insights into measurable growth.
Target Audience
The primary customers are natural consumer packaged goods (CPG) brands, including early-stage, high-growth, and established brands, looking to enhance in-store sales, drive product trial, and gather consumer insights.
Features
- Targeted digital sampling campaigns to connect products with high-intent, local shoppers
- Real-time access to consumer feedback and reviews through an insights dashboard
- Customizable pre- and post-trial surveys to gather actionable insights on consumer preferences and behaviors
- Syndication of product reviews to retailer websites to build social proof
- Ability to target campaigns at specific retail locations to drive in-store traffic
- Performance tracking and reporting to measure campaign effectiveness and ROI
- Geo-targeting capabilities to focus on high-engagement retailers within specific areas