Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to reach engaged audiences within transit environments, particularly during commutes where traditional advertising channels are less effective. Existing digital out-of-home (DOOH) solutions often lack the granular targeting capabilities and direct interaction potential needed to capture consumer attention in these high-mobility contexts.
Solution
Bullmedia provides a digital out-of-home advertising network by installing and operating interactive touchscreens within Uber vehicles across Mexico. This platform enables brands to deliver geolocated and precisely segmented advertising campaigns directly to passengers during their journeys. The system offers measurable campaign performance metrics and facilitates direct engagement between brands and consumers through the in-car touchscreen interface. Bullmedia's exclusive partnership with Uber Mexico ensures a broad and consistent deployment of these advertising units nationwide.
Target Audience
The primary customers are brands, companies, and advertising agencies seeking to execute targeted digital out-of-home campaigns within the Mexican mobility sector.
Features
- Installation and operation of interactive touchscreens in the front passenger seats of Uber vehicles.
- Nationwide network of over 1,200 deployed screens, with an average passenger interaction rate of 80%.
- Average passenger interaction time of 18 minutes per trip.
- Real-time connectivity for all screens, enabling rapid campaign adjustments and content updates.
- Advanced segmentation capabilities based on geolocation, demand periods, time of day, and weather conditions.
- Partnership with Uber Mexico for exclusive access and operational integration.
- Data analytics providing campaign reach, engagement, and performance metrics.